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Re: promotional press package

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Posted by Dave Rawlings on September 07, 2001 at 08:20:41:

In Reply to: promotional press package posted by nick danger on September 07, 2001 at 07:09:39:

: I need to assemble a promotional press package for my jazz trio to send to local weeklies and festival promoters in my area, and I have absolutely no idea what to include and where to begin.

: Can anyone help me with an example letter or something? Should I include bios? What sort of information are these people looking for?

: Thank you very much in advance!!!

: N

Here's what I did for my group last time I needed promo stuff.
You're trying to promote the trio as a group so any bios should be short and relate to the person's participation in the group. Include photos. Not only studio shots but perfoming. Daytime, nightime, indoors and out. Make sure candid shots are flattering for everyone in the shot. Throw out the one where the drummer winces when the sax player hits a bad note! Include verifiable quotes from previous newspaper or magazine reviews on how well you play and the reaction your audiences had. Quotes can also be from previous venues (club owners) you've played. If you have recordings available to the public, include the names of the album (CD) and where they may be purchased. Don't be afraid to talk to other local groups about how they promote themselves. And (last but by far not the least), if you've had the opportunity to have a big name player sit in with you, milk it for all its worth (providing it was a good experience). Physically there's not a lot of work but you'll have to be tenacious in your efforts to get your name out front and maintaining a positive attitude helps. Good Luck, Dave

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