Re: Wondering about endorsements..


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Posted by Brian on February 07, 2000 at 10:59:35:

In Reply to: Wondering about endorsements.. posted by Brock on January 19, 2000 at 09:31:17:

: I was wondering, how do you get endorsed by Bass Guitar companies??
: What do they do, just hand out nice instruments as long as you show their name brand?? Hmmmm...

You need to have an angle that will make it worth their while.
That usually means some sort of fame at least on a regional level.
It also helps if you already use their gear .

I personally know two people who have endorsement deals. One is an author/educator who
pitched himself to the company and it paid off well, a lot of free gear, plus
the ad exposure helped sell his books.

The other is an unknown local guitarist who had done some work as a clinician
for a company. They supplied her with free gear even though she had no
recordings out, etc.

I guess to some extent, it's just like getting a record deal: send out promo
material to the marketing people at the company and see what happens.


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